Small Batches, Big Stories: An Introduction to A La Toi

Our story unfolds at the crosspoint of traditional craftsmanship and the rhythm of modern life. We make our clothes in small batches, paying close attention to quality and inspired by simple yet stunning French style and the care put into traditional crafting. Our belief is simple: real beauty is effortless, found in the care we put into every item we make and in the unique way each person brings our garments to life.
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You, our valued customer, are the star of this story. In a world overwhelmed by quick, forgettable fashion, you choose to stand out. You pick clothing that speaks to who you are and what you believe. Every time you wear one of our pieces, you’re not just choosing a garment; you are carrying on a tradition of quality and effortless style. You’re saying yes to something lasting, something made with care, and the kind of beauty that doesn’t try too hard. We may make the clothes, but you bring them to life, turning the simple act of getting dressed into something truly special. Together, we’re changing the way we think about fashion, showing that the real beauty is in being yourself, easily and wonderfully. 

We believe the key to a better future is a healthier planet.

At A LA TOI, sustainability isn't just a goal, it's our foundation. It permeates every aspect of our brand, from design to manufacturing, as we prioritize both quality and the health of the environment. Our sustainability practices are guided by three core principles: the use of ecological materials, minimizing waste, and upholding social responsibility.

When it comes to materials, we consider the entire life cycle of our products. We take pride in using materials that are either naturally sourced or extend the longevity of our pieces.

Furthermore, we minimize waste by maximizing the efficiency of our materials. Through small batch, made-to-order production, we eliminate overproduction and maximize quality control.

But our commitment to sustainability extends beyond materials and production processes. It includes the invaluable individuals behind the scenes. By ensuring fair wages, fostering a healthy work environment, and providing opportunities for growth, A LA TOI supports a community that not only thrives but also contributes to a better planet.While we acknowledge there are still milestones ahead, we are dedicated to evolving and demonstrating that a slow-fashion brand can thrive while making sustainability a top priority.

Thoughts and Ramblings from the Founder

A LA TOI has been a project that began in 2020 and has since become so much more than anticipated. What started as a project inspired by oversized button downs, has become a line of elegant yet functional loungewear. And while this has been a project of many headaches and sleepless nights, it would not have been possible without the support of our steadfast team, family, and encouraging friends.

Every milestone, whether a success or failure, Has brought us closer to what A LA TOI is today. A well rounded brand with a steadfast mission — offer women an elegant alternative to sweatpants and t-shirts. If you made it this far into our project, I want to thank you for taking an interest in our brand and products. We know you have countless brands to choose from and only so much closet space, so we appreciate you being here.

Eva Gudima

Founder and Chief Creative Officer